‘Light as air’: IKEA S’pore introduces INVSBÅL see-through homeware for April Fool’s
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IKEA Singapore launches ‘see-through’ homeware for April Fool’s
IKEA Singapore has launched a new assortment of see-via homeware that is “light as air”, just in time for April Fool’s Day.
The cheekily named INVSBÅL, which is designed in partnership with The Solution Little Agency, consists of “clear” organising appliances such as storage boxes and laundry baskets.
The campaign introduced on IKEA Singapore’s Instagram web site on Monday (1 April) with images of the clutter that typically plagues many homes.
IKEA Singapore launches new ‘see-through’ INVSBÅL collection for April Fool’s
The INVSBÅL, a play on the word ‘invisible’, assortment introduces four new “organisers” to solve widespread messes close to the home.
To start with, there is a “see-by laundry basket” for the pile of apparel lying in the corner of the home.
Graphic courtesy of The Magic formula Very little Company.
Up coming, the assortment features a “clear shoe rack” for the footwear littering the walkway.
Picture courtesy of The Mystery Small Agency.
Thirdly, a “colourless storage box” will support deal with the toys that the youngsters could have neglected about on the flooring.
Picture courtesy of The Key Very little Company.
Last but not least, to assistance beautify the space, a “transparent photo frame” to immortalise the artwork they have built on the partitions.
Picture courtesy of The Magic formula Small Agency.
The unique homeware comes at an economical selling price, as well — at just S$1.04 each individual.
Whilst IKEA Singapore has not admitted to it however, it’s really clear that this is an April Idiot’s Day prank, specified the price tag tag and the truth that no actual solution has been proven.
Furthermore, the social media posts lead people to a webpage that shares a lot more details on the INVSBÅL assortment, exactly where people can also examine out other present IKEA collections and merchandise if they “can’t see what [they’re] searching for”.
Resource: IKEA
Instagram users can earn S$41 reward card by sharing their own INVSBÅL methods
Getting said that, the INVSBÅL assortment highlights the clutter that is present in most homes that home owners could have disregarded.
In a press statement, a spokesperson from The Key Tiny Company stated: “We realized that just about every other model would be jumping at the possibility to share a humorous joke or a prank on April Fool’s. But we required to go past that, and use April Fool’s Working day as a system to emphasize a serious ache place in Singaporean residences, and offer you a genuine solution—but in a joyful and light-hearted way.”
To accomplish this, IKEA Singapore is inviting its Instagram followers to share their personal INVSBÅL “solutions” at property, by using the ‘Add Yours’ perform on the furniture brand’s Instagram Stories.
Resource: @ikeasingapore on Instagram Tales.
Each individual Instagram Tale counts as just one submission. A number of submissions are permitted.
Contributors will then stand a chance to acquire an IKEA reward card really worth S$41 to transform their INVSBÅL household furniture into serious-lifetime kinds.
The contest is open up from now right until Tuesday (2 April), 12pm.
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Featured illustrations or photos courtesy of The Key Tiny Company.
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