PEPSI Welcomes Summers with a New Campaign and a Brand-New Look with Jacqueline Fernandez – Adaderana Biz English
![PEPSI Welcomes Summers with a New Campaign and a Brand-New Look with Jacqueline Fernandez - Adaderana Biz English](https://furshoptulsa.com/wp-content/uploads/2024/03/1710843279_PEPSI-Welc.jpg)
Pepsi unveils new summer months campaign recreates iconic international industrial with Jacqueline Fernandez, emphasizing the ‘Refreshing Pepsi, Daring New Look’ in Sri Lanka
Pepsi, the iconic beverage manufacturer, is gearing up to embrace the summer months time in Sri Lanka with its most up-to-date film starring the charismatic Jacqueline Fernandez. Aligned with the campaign positioning ‘Refreshing Pepsi, Bold New Look,’ this TVC features a modern-day acquire impressed by Pepsi’s famous Cindy Crawford industrial, showcasing a bold makeover of the Pepsi packaging.
The movie is established at a secluded classic fuel station exactly where two young boys are found filling their tanks. A lady on a bicycle shortly pulls over at the gasoline station. She is then witnessed parking her bicycle and eradicating her helmet only to expose that she is Jacqueline Fernandez, sporting slash-off jean shorts and a white tank top rated. The film exhibits Jacqueline having a swig from the Pepsi can. The boys are witnessed being awestruck, and the film keeps you guessing irrespective of whether they are enthralled by Jacquelines existence or by the revamped Pepsi makeover – only to innocently expose that all this even though the boys were mesmerized by Pepsi.
Talking on the launch, Anuj Goyal, Affiliate Director, Sri Lanka Region, PepsiCo, said, We are thrilled to unveil Pepsis latest summer season campaign in Sri Lanka, that includes our ‘Refreshing Pepsi, Daring New Look’ positioning. Our collaboration with the spectacular Jacqueline Fernandez properly embodies the essence of this marketing campaign, as she seamlessly suits into our eyesight of recreating the legendary Cindy Crawford professional. With her charm and electrical power, we are assured that this new TVC, sporting the brand names new appear, will make waves and deeply resonate with our audience right here in Sri Lanka.
Commenting on the new movie, actress Jacqueline Fernandez, claimed, “I am fired up to workforce up with Pepsi, a brand name I’ve constantly admired, and reimagining the timeless Cindy Crawford ad has been a specific journey. Bringing this iconic instant again is an honor, and I am thrilled to be aspect of a campaign that celebrates the spirit of summer with refreshing Pepsi. This marketing campaign is all about enjoyable, electricity, and pleasure, and I are unable to hold out for my Sri Lankan supporters to encounter the exhilaration it provides. Glad to be section of Pepsis revamped bold new glimpse, capturing its legendary essence in a fresh new and fascinating way.
The new Pepsi TVC will be amplified by way of sturdy 360-degree marketing campaign spanning Television, digital, out of doors, and social media. Pepsi is out there insingle serveand multi provide packs throughout all fashionable and classic retail stores in Sri Lanka, as well as on main e-commerce platforms.